/ Brand identity design
/ 2025
Accntbl
Accntbl is your all-in-one personal trainer, goal setter, meal planner, stat tracker, cheerleader, and sleep coach. Feature-rich and user friendly, it takes a holistic and supportive approach to fitness and health, with push notifications and personalised challenges to help users stay on track. For this brand identity concept, I focused on crafting a bold, motivational identity that appeals to everyone from beginners to fitness enthusiasts. The powerful and inspirational logo pairs a clean, sans-serif typeface with a shape-shifting logo mark that evokes movement and energy.
/ Brand identity design
/ 2025
Witness the fitness
Fitness is defined as the quality or state of being fit and healthy, achieved through exercise, nutrition and rest. Incorporating all these into a single logo, while avoiding the usual fitness industry clichés (think running man or weights), really highlights the importance of research.
Final thoughts
Understanding a client's brand mission, values, target audience, industry, and competitors, ensures their logo and identity speaks to the right audience and isn't just a version of a logo that's been done countless times before.
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