/ Brand identity design
/ 2024
Talk Tonight
I was approached by Robbie to redesign the logo for his podcast, Talk Tonight, which focuses on male mental health issues: "Encouraging men to break the silence on issues that are traditionally difficult to talk about". My goal was to create a bold and approachable visual identity that connects with it's intended audience.
/ Brand identity design
/ 2024
It's good to talk
We arranged a chat where Robbie shared his ideas and gave me a breakdown of the topics he'd be discussing in his podcast. He also shared his personal story, and how his own struggles had led him to start the podcast, with the goal of helping men open up and address their issues. Robbie also mentioned that he'd served in the Navy for 9 years, so this proud moment in his life served as inspiration for the colour palette. The outcome was a modern, minimalist logo with a distinctive mark, supported by a stripped-down secondary logo for use in smaller areas, and a brand pattern. The visual identity was then used to inform the design direction of the supporting social media graphics and posters.
Final Thoughts
It was such a pleasure working with Robbie, who is doing something really amazing for men's mental health. If you, or someone you know, is struggling with their mental health, check out Talk Tonight's Facebook page.